Getting Results through Online Marketing

The process of building online trust clearly follows a sequential and predictable set of steps. The process is often referred to as “Know, Like and Trust“. A person gets to know you before they like you, and they need to start liking you before trust is built.

Why being Small in a Niche is the next Big Thing

A small software company starting up today can view its small size not its weakness but as a very real strength. As an analogy, let others build the roads and freeways (the platforms that require all the investment) and simply use them to get to your next destination.

How Should a Software Product Development Company Treat Their First Customer?

From a software vendors perspective it is very valuable to involve your first customer in ongoing product management, but only up to a point. Finding the right balance between customer involvement in early product development is very important and will impact on the sustainability of the business model going forward.

Business Models and Mergers

Business Models and Mergers

A larger merged company can operate with a bigger footprint, call on additional internal expertise and skills and is by definition more resilient to economic cycles by being diversified across several industries.

In Search of Innovation

In Search of Innovation

All businesses reach a point in their evolution where new product and service offerings become critical for continued growth and success. The enabler for growth in a product company is a deliberate innovation process that considers product, business model and service innovations, and is funded and measured appropriately.

[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.