PRODUCT MANAGEMENT INSIGHTS

Why you need to build an Online Platform

My recommendation to job seekers who want to stand out and land their ideal job in a technical or marketing company is to immediately get your online platform in place. Increasingly an online platform will become your new CV and provide far more authentic information to your prospective employer.

Don’t Become an Accidental Product Manager

Product management is a fast growing and exciting role in any technology company. It represents a viable career path for technical specialists who are wanting to extend their influence into all areas of the business. But even though product managers fulfil a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged.

Why being Small in a Niche is the next Big Thing

A small software company starting up today can view its small size not its weakness but as a very real strength. As an analogy, let others build the roads and freeways (the platforms that require all the investment) and simply use them to get to your next destination.

In Search of Innovation

All businesses reach a point in their evolution where new product and service offerings become critical for continued growth and success. The enabler for growth in a product company is a deliberate innovation process that considers product, business model and service innovations, and is funded and measured appropriately.

[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.