PRODUCT MANAGEMENT INSIGHTS
Technology is raising the bar for all consultants. The new challenge for a consultant is to leverage his or her specialised knowledge in a world now totally flooded with information. This can be achieved through online platforms.
A value proposition differentiates a bespoke software development house from a product company. It also differentiates product management from bespoke software project management.
Whether you are in IT looking to extend your influence, or starting out as a developer, or even feeling that you have grown out of the technical world and need need something challenging and exciting, this post might be just what you need right now to get started in development.
Product management is a fast growing and exciting role in any technology company. It represents a viable career path for technical specialists who are wanting to extend their influence into all areas of the business. But even though product managers fulfil a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged.
From a software vendors perspective it is very valuable to involve your first customer in ongoing product management, but only up to a point. Finding the right balance between customer involvement in early product development is very important and will impact on the sustainability of the business model going forward.
A product solves a generic problem or need for multiple customers. By looking for opportunities to “productise” your experience and knowledge you can leverage your time to rather work on your products and not on increasing your billable hours.
The process of building online trust clearly follows a sequential and predictable set of steps. The process is often referred to as “Know, Like and Trust“. A person gets to know you before they like you, and they need to start liking you before trust is built.
My recommendation to job seekers who want to stand out and land their ideal job in a technical or marketing company is to immediately get your online platform in place. Increasingly an online platform will become your new CV and provide far more authentic information to your prospective employer.
Are you encouraged by opportunities you see to make passive income online in the information economy? Lured by the promise of working as little as 4 hours per week with no one else to account to seems very appealing. The opportunities to build an online...
A small software company starting up today can view its small size not its weakness but as a very real strength. As an analogy, let others build the roads and freeways (the platforms that require all the investment) and simply use them to get to your next destination.
Software needs to be priced on perceived value in the eyes of the customer. Irrespective of the actual cost of writing the software, or the actual functionality / utility in a business; it is the perceived value to the business that matters. In a world where there are multiple alternatives, something that a premium is paid for will probably be valued more than a low cost or free equivalent
Product strategy needs to integrate into the corporate strategy around acquisitive growth and leverage existing capabilities. The secret to good innovation is often that the execution needs to be flawless, and organisational structures need to support rapid commercialisation around new ideas. Customer led innovation as well as introducing complimentary products form part of the optimisation process, both have risks but have the potential to have transformational impact on existing product lines and ultimately the business.