a-Perspectives is a product management consultancy that helps start-ups and software companies to leverage their ideas to their full potential.

Our story

Absolute Perspectives (a-Perspectives)  was founded by Gavin Halse in 2014 to help our clients develop and commercialise software products that leverage new technologies and platforms.

Together with our partners we focus on improving business performance by helping you develop and market your software products using a structured software product management process.


Absolute Perspectives (abbreviated to [a]-Perspectives or “AP”) talks to the importance of changing ones view (perspective) in order to succeed.  Sometimes all it takes is a small change in mindset to make all the difference in our personal and professional lives.


  • a particular attitude toward or way of regarding something; a point of view.
  • true understanding of the relative importance of things; a sense of proportion



“Business only has two functions, marketing and innovation”   Innovation comes from deep insights and understanding together with clear vision and good process


We believe that leadership is solving problems using influence.  We help leaders to develop strategies for both personal and business transformation.


We believe strongly in empowering and motivating people to strive for excellence in everything they do. Only through good motivated people will you have a sustainable business.



Marketing software products is a specialised area of expertise that guides customers towards buying an intangible product that creates new value or solves problems.



Through a blend of consulting backed by rich set of focused online courses, Gavin works with high potential software product owners and managers to orchestrate all the activities necessary to bring a successful product to market and help grow a thriving product business.


Software products address a market need and not that of a single customer.  A software product that adds value in the market allows you to build a scalable business that has a wider impact.  Focus on creating customer value through your product,  and escape the time for dollars consulting treadmill.

About Software Product Management

Developing product strategy and orchestrating the activities relating to bringing the product to market in a way that is sustainably profitable is not easy and requires a structured approach.
Software is complex, has many moving parts and is fast moving, especially when serving a market of customers and competing against other solutions.
The software product management framework is a structure in which all of the activities necessary for a successful product in the market are identified and orchestrated.

How we might help you

We are passionate about building product businesses and helping you unlock the next level opportunities for your business by serving a wider market and avoiding the time for dollars consulting trap.

We work  with smaller startups as well as established software and consulting organisations.  Our aim is to help you become successful in a market.

Our approach is based on the software product management framework,  which is a structured and holistic approach to bringing a new software product to market.

We believe strongly in developing technical specialists into a business leadership role.

TechnicalLeaders is an online resource designed for entrepreneurs, technical specialists and professionals who are looking to develop their business leadership skills.

TechnicalLeaders is built on the Learn4Keeps platform which allows us to connect experts with professionals across the world.

Gavin brings with him not only a deep understanding of IT-related matters, but a clear view as to how IT can be employed to best advantage in solving practical business problems.

Gary Cundill

Group Technical and EH&S Manager, AECI Limited

Gavin has the rare ability to appreciate technology and business in the same decision making process. He has a meticulous attention to detail and always strove to providing the best of breed. Gavin constantly ensures that the solutions developed, can be held to international standards. He served as a mentor to me personally in my six years with the company.

Dinesh Naidoo

Chief Technology Officer, Securitas

“Gavin is able to use his extensive knowledge of information technology to provide insightful thought leadership and practical guidance to organisations. His approach combines the rigour of his engineering training, the “can do attitude” fostered in designing and running plants, with the entrepreneurial appetite gained from building an IT company”

Scott Bredin

Managed Services, Adapt IT (Pty) Ltd

Gavin recently presented a most interesting lecture to my Virtual Collaboration (VC) students titled “Virtual Teams, Some Stories From The Trenches”. Not only was the content an excellent contextual fit but the way in which Gavin presented his material was both educational and entertaining, essentially edutainment at its best. Gavin seemed very comfortable adapting his presentation style to the virtual classroom environment that we use for this module. Feedback from both students and colleagues was highly complimentary.

“I thoroughly enjoyed our session with Gavin this morning. I felt his years of experience gave us a more practical view on VC to complement our more theoretic discussions which is important”

“Jee you can see Gavin Halse has earned the t-shirt, what a fascinating presentation loved it!”

This is the second time Gavin has presented to my honours students and both times he has fully understood the brief and delivered a highly professional presentation. I highly recommend Gavin for this type of engagement.

Chris Upfold

Senior Lecturer , Rhodes University


Please drop us a line today and lets see how we can help you.

[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.