PRODUCT MANAGEMENT INSIGHTS

Starting Out? Why You Should Consider Becoming a Software Developer

Whether you are in IT looking to extend your influence, or starting out as a developer, or even feeling that you have grown out of the technical world and need need something challenging and exciting, this post might be just what you need right now to get started in development.

Don’t Become an Accidental Product Manager

Product management is a fast growing and exciting role in any technology company. It represents a viable career path for technical specialists who are wanting to extend their influence into all areas of the business. But even though product managers fulfil a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged.

How Should a Software Product Development Company Treat Their First Customer?

From a software vendors perspective it is very valuable to involve your first customer in ongoing product management, but only up to a point. Finding the right balance between customer involvement in early product development is very important and will impact on the sustainability of the business model going forward.

In Search of Innovation

All businesses reach a point in their evolution where new product and service offerings become critical for continued growth and success. The enabler for growth in a product company is a deliberate innovation process that considers product, business model and service innovations, and is funded and measured appropriately.

[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.