PRODUCT MANAGEMENT INSIGHTS

Starting Out? Why You Should Consider Becoming a Software Developer

Whether you are in IT looking to extend your influence, or starting out as a developer, or even feeling that you have grown out of the technical world and need need something challenging and exciting, this post might be just what you need right now to get started in development.

Pricing Software – Like Art it’s really not that Simple

Software needs to be priced on perceived value in the eyes of the customer. Irrespective of the actual cost of writing the software, or the actual functionality / utility in a business; it is the perceived value to the business that matters. In a world where there are multiple alternatives, something that a premium is paid for will probably be valued more than a low cost or free equivalent

There is Nothing Passive about “Passive Income”

Are you encouraged by opportunities you see to make passive income online in the information economy? Lured by the promise of working as little as 4 hours per week...

In Search of Innovation

All businesses reach a point in their evolution where new product and service offerings become critical for continued growth and success. The enabler for growth in a product company is a deliberate innovation process that considers product, business model and service innovations, and is funded and measured appropriately.

[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.