PRODUCT MANAGEMENT INSIGHTS

Product or Project Manager?

A value proposition differentiates a bespoke software development house from a product company. It also differentiates product management from bespoke software project management.  

How Should a Software Product Development Company Treat Their First Customer?

From a software vendors perspective it is very valuable to involve your first customer in ongoing product management, but only up to a point. Finding the right balance between customer involvement in early product development is very important and will impact on the sustainability of the business model going forward.

Getting Results through Online Marketing

The process of building online trust clearly follows a sequential and predictable set of steps. The process is often referred to as “Know, Like and Trust“. A person gets to know you before they like you, and they need to start liking you before trust is built.

Don’t Become an Accidental Product Manager

Product management is a fast growing and exciting role in any technology company. It represents a viable career path for technical specialists who are wanting to extend their influence into all areas of the business. But even though product managers fulfil a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged.

Getting Results through Online Marketing

The process of building online trust clearly follows a sequential and predictable set of steps. The process is often referred to as “Know, Like and Trust“. A person gets to know you before they like you, and they need to start liking you before trust is built.

Why you need to build an Online Platform

My recommendation to job seekers who want to stand out and land their ideal job in a technical or marketing company is to immediately get your online platform in place. Increasingly an online platform will become your new CV and provide far more authentic information to your prospective employer.

Pricing Software – Like Art it’s really not that Simple

Software needs to be priced on perceived value in the eyes of the customer. Irrespective of the actual cost of writing the software, or the actual functionality / utility in a business; it is the perceived value to the business that matters. In a world where there are multiple alternatives, something that a premium is paid for will probably be valued more than a low cost or free equivalent

Product Strategy and Innovation

Product strategy needs to integrate into the corporate strategy around acquisitive growth and leverage existing capabilities. The secret to good innovation is often that the execution needs to be flawless, and organisational structures need to support rapid commercialisation around new ideas. Customer led innovation as well as introducing complimentary products form part of the optimisation process, both have risks but have the potential to have transformational impact on existing product lines and ultimately the business.

[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.