Technology is raising the bar for all consultants. The new challenge for a consultant is to leverage his or her specialised knowledge in a world now totally flooded with information. This can be achieved through online platforms.
A value proposition differentiates a bespoke software development house from a product company. It also differentiates product management from bespoke software project management.
Product management is a fast growing and exciting role in any technology company. It represents a viable career path for technical specialists who are wanting to extend their influence into all areas of the business. But even though product managers fulfil a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged.
From a software vendors perspective it is very valuable to involve your first customer in ongoing product management, but only up to a point. Finding the right balance between customer involvement in early product development is very important and will impact on the sustainability of the business model going forward.
A product solves a generic problem or need for multiple customers. By looking for opportunities to “productise” your experience and knowledge you can leverage your time to rather work on your products and not on increasing your billable hours.
The process of building online trust clearly follows a sequential and predictable set of steps. The process is often referred to as “Know, Like and Trust“. A person gets to know you before they like you, and they need to start liking you before trust is built.