Welcome to Absolute Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way!

Have you ever dreamed of taking your great ideas to market by building a software product? If so you understand the value of a scaleable product business that can reach a global market.  Such a business will over time create wealth for its stakeholders and allow you to work on your business rather than for your business.

Absolute Perspectives helps you systematically develop the strategies and action plans necessary to build a successful software business to serve your customers. We have over 20 years experience in this regard having taking good ideas and developing successful products for enterprise customers around the world.  Of course not everything went smoothly and we want to share our experience to help you avoid making expensive mistakes.


We help you build a successful software business through consulting and training programs that move you towards your strategic business goals:

TechnicalLeaders – this is our flagship programme providing resources and training for technical specialists looking to make a shift into software product management and business leadership.

Software Product Management Consulting – using the IISPM framework we help guide you to take your new software product to market the easy way.

Starting Out? Why You Should Consider Becoming a Software Developer

Whether you are in IT looking to extend your influence, or starting out as a developer, or even feeling that you have grown out of the technical world and need need something challenging and exciting, this post might be just what you need right now to get started in development.

Pricing Software – Like Art it’s really not that Simple

Software needs to be priced on perceived value in the eyes of the customer. Irrespective of the actual cost of writing the software, or the actual functionality / utility in a business; it is the perceived value to the business that matters. In a world where there are multiple alternatives, something that a premium is paid for will probably be valued more than a low cost or free equivalent

Don’t Become an Accidental Product Manager

Product management is a fast growing and exciting role in any technology company. It represents a viable career path for technical specialists who are wanting to extend their influence into all areas of the business. But even though product managers fulfil a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged.



[a] Perspectives

Helping software product managers and entrepreneurs leverage their ideas to create a profitable product business, the easy way.